The term Slow
Marketing, tightly connected to the Slow Movement philosophy, was probably used
for the first time by the blogger Evelyn Rodriguez,
who in 2006 wrote the article “Slow Food, Slow Sex, Slow Travel… Slow Marketing” and defined the focus of slow marketing on “human, one-on-one connections”. Basically
it is a type of marketing, which cares more about people and their stories than
customer acquisition and profitability. It
shows a preference for quality over quantity, as summarized by the journalist Carl
Honoré in his book “In Praise of Sloweness” (2004)
a milestone for the Slow Movement.
Personally I heard about this topic for the first time during my Bachelor studies. During a French business lecture we discussed the limits of capitalism and the
emergence of different school of thoughts. We read about Serge Latouche's theory of décroissance, degrwoth in English, a political, economical and social movement. Now that I have furthered my studies
in marketing and gained some practical experience, I am fascinated by the way
this philosophy can fit into a business discipline such as marketing and
I am interested in bringing a
contribution into this direction.
