The biggest marketing event of this month was the iico conference at the beginning of May. It took place in Berlin and was a great opportunity for me and some other colleagues from the Berlin School of Economics and Law to test our knowledge about online markeitng and keep being up-to-date about the latest trends in the online business. The agenda for the 5th and 6th of May was rich and variegated. Besides some keynotes all together, along the day three 45 minutes sessions were following each other, allowing participants to chose the themes most relevants for them.
Top-Topics:
Social Business, Future Web, Content Marketing, Mobile
Websites, Responsive Webdesign, User Experience, Digital Marketing,
Cloud, Web Strategie, Big Data, Trends, CMS, CRM, Conversion
Optimisation, Usability, Internet of Things.
This conference, in German, is organized yearly by infopark and collects the most prominent speakers from the academic and working environment. It also offers the possibility to take part, on the third day, to a workshop. This year six different workshops were offered and I chose to learn more about "Lean Canvas and Serious Play". It was a great experience and I took a lot out of those hours spent with Dr. Uwe Linke from the Agile Management Academy. I will write another post specifically about it!
