HWR meets Marketing, 13 June 2014 - Berlin

iico. Conference for Digital Business

The biggest marketing event of this month was the iico conference at the beginning of May. It took place in Berlin and was a great opportunity for me and some other colleagues from the Berlin School of Economics and Law to test our knowledge about online markeitng and keep being up-to-date about the latest trends in the online business. The agenda for the 5th and 6th of May was rich and variegated. Besides some keynotes all together, along the day three 45 minutes sessions were following each other, allowing participants to chose the themes most relevants for them.

Top-Topics:

Social Business, Future Web, Content Marketing, Mobile Websites, Responsive Webdesign, User Experience, Digital Marketing, Cloud, Web Strategie, Big Data, Trends, CMS, CRM, Conversion Optimisation, Usability, Internet of Things.

This conference, in German, is organized yearly by infopark and collects the most prominent speakers from the academic and working environment. It also offers the possibility to take part, on the third day, to a workshop. This year six different workshops were offered and I chose to learn more about "Lean Canvas and Serious Play". It was a great experience and I took a lot out of those hours spent with Dr. Uwe Linke from the Agile Management Academy. I will write another post specifically about it!

What Is Exactly Slow Marketing?

The term Slow Marketing, tightly connected to the Slow Movement philosophy, was probably used for the first time by the blogger Evelyn Rodriguez, who in 2006 wrote the article “Slow Food, Slow Sex, Slow Travel… Slow Marketing” and defined the focus of slow marketing on “human, one-on-one connections”. Basically it is a type of marketing, which cares more about people and their stories than customer acquisition and profitability. It shows a preference for quality over quantity, as summarized by the journalist Carl Honoré in his book “In Praise of Sloweness” (2004) a milestone for the Slow Movement.

Personally I heard about this topic for the first time during my Bachelor studies. During a French business lecture we discussed the limits of capitalism and the emergence of different school of thoughts. We read about Serge Latouche's theory of décroissance, degrwoth in English, a political, economical and social movement. Now that I have furthered my studies in marketing and gained some practical experience, I am fascinated by the way this philosophy can fit into a business discipline such as marketing and I am interested in  bringing a contribution into this direction.

First Post in Slow Marketing Lab

After having had a closer look at some marketers working in Milan, Berlin and New York with crazy working schedules and ridiculously poor salaries, the idea of this blog came out. The basic idea here is to have a look at marketing trends, express your own opinions about marketing topics and create a ground for testing your knowledge and sharing it with others. With this said, let's play by ear and see where it goes! 

Source: SlowMarketing.org